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Offer a 7-day or 15-day money-back guarantee on all products. This reassures customers that if they aren’t happy with their purchase for any reason, they can return it for a full refund. Make sure to clearly explain the conditions for returns (e.g., unused, unopened products).

Provide a promise that orders will be shipped within a certain time frame (e.g., 2–5 business days). You can even offer an expedited shipping option for customers who want faster delivery. Customers appreciate transparency and reliability when it comes to delivery times.

Ensure customers are happy with their purchase by offering a satisfaction guarantee. This can involve helping customers resolve any issues they have with products or offering a replacement if something arrives damaged.

Emphasize that customer payment information is safe by offering a secure, encrypted payment process. This can be a significant selling point, especially for customers who are wary about online transactions. Highlight the security features of your website.